As we cheer on Team USA at the Winter Olympics, hear from USA Track & Field CEO Max Siegel in a 2025 interview with U.S. Chamber Senior Vice President Rick Wade on how his career journey—from law to entertainment to sports—has been driven by community engagement and smart business strategies.
Why it matters: With the 2028 Los Angeles Olympics on the horizon, U.S. businesses are exploring new opportunities for growth and collaboration.
Key takeaway: “In the entertainment business, it was all about finding talent and the discipline of bringing out great performances, building this brand, knowing your market, connecting with the audience, and then, from a sustainable business standpoint, being able to monetize all of that intellectual property.