Super Bowl LIX isn’t just a football game—it’s the American economic sports event of the year, an accelerator of businesses of all sizes, and a cultural moment that brings Americans together in record-breaking numbers.
The final estimated local economic impact of last year's Super Bowl in Las Vegas was $1 billion – fueled by direct spending by visitors and residents, indirect spending at local businesses, employment, and tax revenue.
But the effects are felt in communities across the country. From takeout from local restaurants to investing in new electronics, the Super Bowl drives spending that positively impacts local businesses, workers, and customers.
New Orleans is hosting its 11th Super Bowl this weekend. Initial estimates for Super Bowl LIX show a local economic impact of at least $500 million, but the final figure could be much higher.
From booming hospitality and tourism to innovative programs designed to uplift local entrepreneurs, the Super Bowl serves as a testament to the interconnectedness and resilience of the U.S. economy. The game is truly brought to fans by American businesses.